As a digital services company you'd think we would try and discourage clients from "doing digital" themselves. However, nothing could be further from the truth. Having done 100's of projects over the years we know that the most effective digital marketing happens when the client is hands on (disclaimer: but also knows when to let us do what we do).
The concept of "if you build it they will come" is a myth. The reality involves playing the longer game of engaging with users and continually iterating. It requires an attitude that does not think of failure as an endpoint but as an opportunity to evolve. It requires a commitment to doing little things over and over again to make a big difference.
If you don't know where to start (like me with DIY projects around the house) or have something specific you need help with do get in touch. Every DIY effort requires some professional input at times.